The last couple of weeks have been busy at Leadset as we’ve been designing and printing our first range of Valentine’s cards. We’re really pleased with the results, especially because they’ve allowed us to experiment with using letterpress printing in a variety of different ways.
Our “Love and Kisses” card, that you can see being finished off above, uses traditional letterpress techniques. It was set using vintage, wooden display type and has an archetypal letterpress feel to the finished product. The vintage wood type has a beautifully tactile quality that means each card is unique and reflects different aspects of the surface texture of the letters that were used to create it.
Our “Love Bugs” design mixes traditional lead type (Falstaff italic to be precise!) with a specially designed lino cut. It’s printed on a textured white card that gives a lovely effect to the bugs, making them appear almost like patchwork or a vintage textile.
Finally, our “Love Birds” card started life as a digital design that Jo created on his trusty Mac. This was then used to make our own printing plate which we used to print the cards in both red and gold ink. The advantage of this is that plates can be made to your exact wishes with a design that is as flexible as you want.
So there you go…. Just shows how versatile a technique letterpress remains. Especially when you are willing to mix vintage and modern technologies to get the result that perfectly suits each different job that you’re working on.